About Us

Lora Lune didn’t start in a boardroom or a trend meeting.
It started with… a chihuahua doing a wee and a poo.

One ordinary day at home, I filmed a silly little video of my chihuahua wandering around the house, doing his business. I posted it on TikTok without thinking much about it.

And then it went viral.

Suddenly thousands of people were in my comments, laughing, tagging friends, and—underneath all the jokes—saying the same thing:

“This is so me.”
“This is my dog.”
“I’ve never related to a video more.”

That’s when it clicked for me.

It wasn’t just about my dog.
It was about home.

The messy, honest, everyday home life you don’t see in glossy adverts. The kind where your dog follows you everywhere, your hair’s in a bun, you’re on your third cup of tea, and your comfiest pyjamas are basically a second skin.

I realised there are so many of us who are happiest like that:

  • Not out at parties every weekend
  • Not dressed to impress 24/7
  • Just… home. With our pets. In clothes that feel like a hug.

So I decided to build a brand around that feeling.

A brand for homebodies and dog people

Lora Lune is for the ones who:

Cancel plans and feel secretly relieved
Talk to their dog like a little person
Take “pyjama day” very seriously
Feel safest under a blanket on the sofa
Think comfort is the real luxury

Every piece is designed to feel soft, gentle and lived-in—not stiff or showy. The prints are inspired by the dogs who rule our houses and our hearts (starting with one tiny chihuahua who had no idea he was famous).

Why pyjamas?

Because homebodies have uniforms too.

For me, pyjamas are the most honest clothing we own. We cry in them, laugh in them, nap in them, scroll in them, watch entire seasons of TV in them. Our pets curl up on them. They hold all the little moments no one else sees.

So if we live in them… shouldn’t they feel special?

I couldn’t find pyjamas that felt like me—soft, cute, dog-obsessed, and a bit chaotic—but still well-made and worth keeping. So I started designing my own:

  • Lightweight, breathable fabrics that get softer with every wash
  • Thoughtful details like pockets and piping
  • Custom prints based on real dogs and real personalities
  • Cosy colours that feel like early mornings and late nights at home

The first design?

Of course: my chihuahua.

Real, not glamorous

Lora Lune is not a brand about pretending.

You won’t see airbrushed mansions or perfect white sofas with dogs that never shed. You’ll see real life: blankets on the floor, half-drunk cups of tea, hair ties on wrists, dogs on laps, and pyjamas that have seen it all and still feel good.

This brand is built for the people who find joy in little things:

Warm laundry

A dog snoring next to you

Getting into fresh pyjamas after a long day

Knowing you can be completely yourself at home

What Lora Lune stands for?

  • Comfort over glamour
  • Dogs are family
  • Home is everything
  • Softness is strength

Where we’re headed?

Lora Lune started with one chihuahua, one viral video, and one pair of pyjamas.
But the heart of the brand is much bigger, it’s a little love letter to everyone who has ever thought. “honestly, I’d rather just be at home with my dog”.

If that’s you, you’re in the right place.

Welcome to Lora Lune.
Get comfy. Stay in. Cuddle your dog.
You’re exactly where you’re meant to be.